
I’ve been meaning to write this post for a very long time, way back from when I wrote up our business manifesto in 2011.
Of course if you’re a regular at AofWL, then you kind of know the gist of what we’re aiming to educate on.
If you’re new though, then you may still be wondering what this site is all about (though not exactly written in stone…).
When I started writing this blog, obviously the main topic was/is weight loss, but I wanted to make sure I was giving practical advice for people who were frustrated by the empty promises of the majority of the fitness industry.
People who had unfortunately had their heads filled with a lot of non-sense.
Here are the basic principles by which I wanted to deliver you content:
![[108/365] Ill-advised [108/365] Ill-advised](http://farm6.staticflickr.com/5003/5268559005_c6f09bdd10.jpg)


