I started the Art of Weight Loss officially about two years ago, and traffic has grown exponentially since then, getting feedback from people, learning about people wanted and what they needed.
For a few months now I’ve had a monkey on my back.
On one hand I wanted to provide an online resource that was highly specific, targeted and appropriate for people with weight loss ambitions and I will continue to do so.
The subject is actually near and dear to my heart, because the topic of obesity hits hard to home.
I’ve luckily never dealt with personal obesity, at my greatest weight I was about 190 lbs (I’m 6’1″) and 7% body fat, which doesn’t exactly inspire a lot of common ground between me and the people I work with regularly.
What most people don’t know is that my parents pushed me into a life of athletics and relatively healthy eating, in part I think due to their own situation.
Timothy Ferriss has a history of doing the least amount possible for the biggest possible outcomes.
He’s the best-selling author of three books that attack an underlying principle he’s termed ‘Minimum Effective Dose’ (MED – A term he’s slightly altered and borrowed from the pharmaceutical industry), or the minimum you can do in order to get the result you’re looking for.
The ultimate learning hacker, his first book was a productivity hack book (The 4-Hour Workweek), followed by an even more popular fitness and health body hack book (The 4-Hour Body).
*That last book borrows heavily from a lot of the fitness and health professionals I mention on my resource page.
I’ve been meaning to write this post for a very long time, way back from when I wrote up our business manifesto in 2011.
Of course if you’re a regular at AofWL, then you kind of know the gist of what we’re aiming to educate on.
If you’re new though, then you may still be wondering what this site is all about (though not exactly written in stone…).
When I started writing this blog, obviously the main topic was/is weight loss, but I wanted to make sure I was giving practical advice for people who were frustrated by the empty promises of the majority of the fitness industry.
People who had unfortunately had their heads filled with a lot of non-sense.
Here are the basic principles by which I wanted to deliver you content: