“Begin with the end in mind” ~ Stephen Covey, from the Seven Habits of Highly Effective People
Taken at face value, and given the popularity of that book, it’s no wonder we sit atop a goal setting culture that is constantly thinking about the result or the outcome and never on where we are and what we are doing in the moment.
Is it really the place you should start though?
I’m going to say no, and propose that Mr. Covey (though I know it was intended to mean something similar) strongly consider change his wording to be more like Simon Sinek’s approach: Start with Why.